Shopping Malls Management powered by VIVIDI

What are the customers in your shopping mall doing and why have they come? Analysing customer behaviour in your mall or shopping center has never been easier.
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Shopping Center Management powered by VIVIDI

What are the customers in your shopping mall doing and why have they come? Analysing customer behaviour in your mall or shopping center has never been easier.

Get started

Make data-driven decisions

VIVIDI Customer Analytics offers you a similarly deep understanding of your customers’ behaviour as cookies on a webpage. Furthermore, you can find out the trends based on the customer demographics, and increase the sales of your individual tenants as well as the whole shopping mall.

VIVIDI Benefits

Eliminate crowds

Give visitors info about real-time occupancy of the whole shopping mall as well as each individual store and parking space utilisation.

Get notifications

Detect unwanted behaviour and get a notification to take action. Prevent shoplifting, dangerous situations or manage the traffic during the COVID-19 pandemic.

Loyal customers

Measure the rate of returning and satisfied customers. Build their loyalty by improving your service and refine their experience in your retail store.

Customer segmentation

Identify customer segment by gender, age and country regions and monitor preferences of each customer group.

Optimise the top spots

Identify the most frequented and the most abandoned areas of the mall. Understand the visitors´ flow and optimise the layout.

Reduce the bounce rate

Measure the attractiveness of a storefront by counting the passersby conversion and reduce the visitors who enter and leave without browsing.

Maximise conversion rate

Measure the attractiveness of storefronts by counting the conversion of passers-by. Evaluate the performance of each store.

Marketing events

Identify the best times to organize marketing events or display a promotion.

Leasing optimisation

Optimise leasing based on real data of customer flow in each area

Digital signage

Communicate the personalised message to the actual audience in real-time.

Peak hours

Identify peak hours of your shopping center and each individual level and organize your staff accordingly

Staff optimisation

Schedule the shifts in dependence on the historical data of traffic and occupancy.

We provide high accuracy & anonymous data

VIVIDI uses only anonymized data and is 100% GDPR compliant. Track and manage visitor traffic and increase the effectiveness of your shopping mall.

0%+

increase of customer interest

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better customer service

0%

increase in revenue

What to do with all these features?

As a shopping mall, you can provide a much better shopping experience for your customers and always know what kind of people are coming to you for their shopping experience. As a bonus, you know what stores your customers visit and even how they felt about their visit. Based on this information, you know if the portfolio of stores your customers are looking for in your center matches the current occupancy. By measuring conversions, you also know directly if the tenant is using the full potential of the center’s footfall or if it’s up to you or the tenant to improve the customers’ access and awareness of the offered products or services.

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