Vividi helps a Prague-based shopping mall understand their visitors’ behaviour. It provides them with demographic information on customers and peak hours and helps to optimize the space as well as the recommended peak hours for each area. Vividi was collecting data also during the COVID-19 pandemic. What was the impact of governmental regulations and their subsequent easing? We are happy to let you take a peek at the results.
It is important to mention that the shopping mall is not typically organized. It is located in Prague’s suburbs and connected to a public underground transport junction as well as a bus station. It is not too extensive, and the neighborhood residents often use the shopping mall as a shortcut to get to the public transport. The second significant characteristic is the residential area which is attached to the building of the shopping area. The residents of the building therefore also use the halls of the shopping mall to get to the transport or to simply go outside and come back. The shopping mall contains a supermarket, small boutiques, coffee shops, restaurants, a drug store and a pharmacy.
Vividi is an innovative solution for analyzing excessive amounts of variables. The solution is custom-made and accounts for customer interests and needs. This shopping mall focuses on the customers’ demographic data, such as age and gender, and tracks the number of people streaming through its halls. To get the most accurate data and cover the key locations in the mall, the system uses 7 Vividi devices in different areas. The data are merged in the analytic process, or can be used separately to understand the particular events and actions in various places.